Royal Challengers Bangalore remain the top scorers in social media conversations on Indian Premier League (IPL) 2019, in spite of finishing at the rock bottom of the league table. The team, in spite of a series of failures, kept cricket fans more engaged than the one of the most successful teams Chennai Super Kings and Kolkata Knight Riders.
Germin8 has captured all IPL 2019 social media conversation in real time. A report by the social media analytics brand also reveals that the captains were the most common mentions for their respective teams, Rishabh Pant stole the limelight from Shreyas Iyer when it came to Delhi Capitals.
Dr Ranjit Nair, CEO and Founder of Germin8 Solutions, says, “We, at Germin8, use Germin8 Social Listening™ which helps us understand the current public interest and sentiment on various trending topics happening in India. Germin8 collects conversations from across all social media platforms and using AI analyses these conversations in real time and converts them into industry-specific actionable insights. In the case of the IPL, we have four extremely talented teams that have got past the league stage which includes Chennai Super Kings and Mumbai Indians who have won the tournament three times each before. It’s difficult to predict what’s going to happen. It’s an open tournament. But what we can help with is analyse the thoughts and feelings of the passionate Indian IPL fans.”
The Germin8 analytics on social media following and activations around IPL highlight the following facts:
- Royal Challengers Bangalore received the maximum number of mentions on Social Media. This was followed by Kolkata Knight Riders. Kings XI Punjab had the least number of mentions
- Royal Challengers Bangalore (20%), Kolkata Knight Riders (18%) and Chennai Super Kings (17%) contributed to more than 50% of the team-specific mentions for IPL
- Twitter was the most active Social Media platform used to talk about IPL forming 30% of the entire mentions on IPL
- Kolkata Knight Riders (22%) were the most actively referenced team on Twitter followed by Royal Challengers Bangalore (17%) and Chennai Super King (16%), together forming more than 50% of the team chatter on IPL
- Looking at a closer range we notice that for all teams the captains were most common mentions for the team except for Delhi Capital, whereRishabh Pant was the major player in the limelight
- The gender break up on Twitter alone stood at 30% of women and 70 % of men
- The Top Incidents picked up over the week were the Kolkata Knight Riders win by 34 runs and register their 100th Victory in IPL;
- Sachin Tendulkar’s clarification on allegations of conflict of interest levelled against him; and
- MS Dhoni becoming the first Indian batsman to hit 200 sixes in the Indian Premier League (IPL)