IOC names official sportswear uniform supplier

Anta sportswear,IOC Members,Olympic Winter Games Beijing 2022,Yog Dakar 2022,Sports Business News

The International Olympic Council has announced China’s leading sportswear brand Anta as the official sportswear uniform supplier. The four-year deal will run until 2022.

The deal was inked at a formal ceremony at the Olympic Museum in Lausanne, Switzerland. As part of the contract Anta will provide sports apparel uniforms shoes and accessories to the IOC Members and staff for the Olympic Winter Games 2022 and the Yog Dakar 2022. The partner will also fulfil the IOC administration’s needs in Lausanne.

Anta, also the official sports apparel partner of  the Beijing 2022 Organising Committee, is the first Chinese brand to get a deal to supply sportswear uniforms to the IOC.

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“We are delighted to announce this long-term agreement with ANTA. We were very pleased by the excellent quality and designs of the uniforms delivered for PyeongChang 2018 and Buenos Aires 2018, and we have been very impressed by the professionalism, great service spirit and flexibility of the ANTA team,” said IOC president Thomas Bach.

“ANTA is a strong partner of the Olympic Movement, and we thank it for its commitment to sport in China as well as its partnership with the Olympic Winter Games Beijing 2022. We look forward to wearing its uniforms with pride in Lausanne, Tokyo, Beijing and Dakar.”

Ding Shizhong, the Executive Chairman of the Board and the CEO of ANTA Sports, said: “We feel honoured to work with the IOC. ANTA’s value of ‘Keep Moving’ echoes with the Olympic motto of ‘higher, faster, stronger’. We would take this opportunity to build a bridge that inspires broader exchanges and communication for Chinese culture and Olympic culture. As our brand grows in China and in the international arena, we will keep on promoting the Olympic spirit and culture in our markets by helping our consumers approach the charm of the Olympics in a more accessible way, and bring the transcendent sports spirit into everyone’s daily life.”

“This agreement marks a significant milestone for ANTA as the brand is an official partner of the Chinese Olympic Committee (COC) from 2009 to 2024, and of the Olympic Winter Games Beijing 2022 and the Paralympic Winter Games.”

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ANTA Sports Products Limited, established in 1991, is one of the leading sportswear companies in China, and has been the official sports apparel partner of the Chinese Olympic Committee since 2009. The company also provided IOC uniforms for the Olympic Winter Games PyeongChang 2018 and the YOG Buenos Aires 2018.

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