India vs Australia Series : Sony signs 15 sponsors, Ather Energy to advertise first time on cricket

India vs Australia Series : Cricket fans world over are eagerly waiting for India-Australia series to start this weekend. The official broadcaster of the series in the Indian Sub-Continent, Sony Sports will be broadcasting the matches in 4 languages and have already signed 15 sponsors.

The six Co-presenters of the series are Maruti Suzuki India, My11Circle, Byju’s, and Vimal Pan Masala. The Associate Sponsors are Mondelez, Pernod Ricard, MRF, SBI Mutual Fund, Netflix, Dettol, Car24, PharmEasy, MP Birla Cement and Ather Energy. The broadcaster is in the process of closing more sponsors in next 2-3 days.

“India- Australia being the first bilateral series for the Indian team, the response from the advertisers has been huge. We have got close to 15-16 sponsors on board. Post IPL, there was a little worry whether advertisers are willing to spend the money. We thought it was a challenge, but fortunately, we have got a phenomenal response from the advertisers for the series. We are nearly 70-75% sold out. We are expecting 30-35% growth in revenues from TV over the last series,” Rohit Gupta, President, Sony Pictures Networks India told E4M.

According to informed sources in the industry, the ad rates for a 10-second slot for the TV telecast of the series are in the range of –

Rs 7-7.5 lakh for T20s,

Rs 1-2 lakh for Tests and

Rs 5-6 lakh for the ODIs.

India vs Australia Series Sponsors : Ather Energy to be the first time advertiser on cricket

Along with others, one interesting brand will be seen advertising on India vs Australia series i.e Ather Energy.

Ather Energy is an Indian electric vehicle company and has manufactured the electric scooter Ather 450 and the Ather 450X. It has also established electric vehicle charging infrastructure Ather Grid. The company will be launching their products with high impact series of India vs Australia series.

India tour of Australia Live Broadcast: The much-awaited India vs Australia series will be broadcasted Live by Sony Pictures Sports Network (SPSN) in four different languages. It will be broadcasted LIVE on SONY TEN 1 channels in English, SONY TEN 3 channels in Hindi and SONY SIX channels with English, Tamil and Telugu commentary.

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India tour of Australia: Where can fans watch the live-streaming of the series?
In 2017-18 Cricket Australia had signed a 6 years deal for all Live Broadcast and Live Streaming of the cricket played in Australia with Sony Pictures Sports Network. The deal will allow Sony to exclusively Live Stream the series on SonyLIV.

Cricket fans in the Indian Sub-Continent will have to subscribe to SonyLIV to enjoy the uninterrupted Live Streaming of the India vs Australia series on

The tour will kickstart with limited-overs leg.