The Indian cricket team due to tour Australia in November this year is currently without a kit sponsor. The embarrassing matter is listed in the agenda for discussion in the Board of Control for Cricket in India’s (BCCI) Apex Council Meeting today. This perhaps is the first time that the epitome of sports advertising asset in India, i.e the Indian cricket team is without a kit sponsor. The BCCI is really concerned about the situation and will be discussing the matter in the meeting.
The kit supply rights for the Indian team have been up for grabs since global sportswear brand Nike indicated that it would not be extending its contract beyond its September expiry date. Nike had held the rights since 2006 and had requested to continue in the position at a reduced rate, but this was rejected by the BCCI. That led to an invitation to tender for the rights, but it failed to evoke any interest from the market.
A BCCI board official had recently said, “We know the market situation is bad, which is why companies not exactly into sports kit manufacturing were also welcomed to bid, provided they had an agreement with an apparel company. Even then, nobody submitted bids”.
BCCI Apex Council Meeting : Details of Items on Agenda
Agenda of BCCI Apex Meeting
Item No. 1: Confirmation of the minutes of the 4th Apex Council Meeting held on 17th July 2020 (Document Attached).
Item No. 2: To approve the draft audited accounts of the BCCI for the Financial Year 2018-19 along with the notes to the accounts and to recommend the accounts for the adoption / approval in the Annual General Body.
Item No. 3: Discussion on Domestic Season 2020-2021.
Item No. 4: Discussion on bilateral series against Australia and England.
Item No. 5: To consider any other business which the Chairperson may consider necessary to be included in the Agenda.