India tour of Australia : No Kit Sponsor for Kohli’s team India, matter to be discussed in Apex Council meeting

The Indian cricket team due to tour Australia in November this year is currently without a kit sponsor. The embarrassing matter is listed in the agenda for discussion in the Board of Control for Cricket in India’s (BCCI) Apex Council Meeting today. This perhaps is the first time that the epitome of sports advertising asset in India, i.e the Indian cricket team is without a kit sponsor. The BCCI is really concerned about the situation and will be discussing the matter in the meeting. 

The kit supply rights for the Indian team have been up for grabs since global sportswear brand Nike indicated that it would not be extending its contract beyond its September expiry date. Nike had held the rights since 2006 and had requested to continue in the position at a reduced rate, but this was rejected by the BCCI. That led to an invitation to tender for the rights, but it failed to evoke any interest from the market. 

India Tour of Australia : BCCI will decide whether to re-float the KIT SPONSORSHIP tender or not ?
BCCI will decide in the meeting whether to float a new tender or they should fly out without a jersey sponsor to Australia. The board still have close to a month to find a new jersey sponsor. The last time BCCI floated a tender, not a single bidding party came to the table. In trying to avoid a similar embarrassment once again, BCCI will decide on the terms of the new tender in the APEX council meeting. 
The likes of Adidas and Puma showed interest in participating in the tender initially. They bought the documents as well but decided to stay away after going through the terms of the tender document. 
Though the base asking price was reduced from Rs88 lakh per match to Rs 61 lakh, the other terms of the tender did not go down well with the potential bidders. 

A BCCI board official had recently said, “We know the market situation is bad, which is why companies not exactly into sports kit manufacturing were also welcomed to bid, provided they had an agreement with an apparel company. Even then, nobody submitted bids”. 

Now BCCI APEX Council will decide whether to relax the terms or to float the tender after sometime. 

BCCI Apex Council Meeting : Details of Items on Agenda 

Agenda of BCCI Apex Meeting

Item No. 1: Confirmation of the minutes of the 4th Apex Council Meeting held on 17th July 2020 (Document Attached).

Item No. 2: To approve the draft audited accounts of the BCCI for the Financial Year 2018-19 along with the notes to the accounts and to recommend the accounts for the adoption / approval in the Annual General Body.

Item No. 3: Discussion on Domestic Season 2020-2021.

Item No. 4: Discussion on bilateral series against Australia and England.

Item No. 5: To consider any other business which the Chairperson may consider necessary to be included in the Agenda.