ICICI Bank inks multi-year deal with Manchester United

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Indian banking and financial services company ICICI bank has announced a multi-year partnership with Premier League giant Manchester United that will see it launch a range of competitive co-branded credit and debit cards to the club’s 35 million Indian followers.

Under the terms of the multi-year agreement, ICICI Bank will be offering fans of the club two types of credit card – Manchester United Platinum Credit Card by ICICI Bank and Manchester United Signature Credit Card by ICICI Bank. Each card will come with competitive rates, as well as qualifying for a wide range of exclusive privileges and discounts on merchandise from Manchester United online store and other affiliated partners in India.

The exact duration and financial terms of the deal were not revealed.

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The range of privileges of the Manchester United cardholders include fully paid trips to Old Trafford to watch a game, the chance to observe a first team training session, signed merchandise as well as a Manchester United welcome gift for each new customer.

Mr. Anup Bagchi, Executive Director, ICICI Bank said, “We are delighted to partner with Manchester United, the English Premier League football club, to introduce a range of bank’s variants of credit and debit cards. This collaboration further underscores our commitment to deliver innovative, powerful and distinctive value propositions to our customers. These co-branded cards are yet another compelling proposition to cater to the fans of the iconic football club in the country. This launch re-affirms our commitment to bring in world-class privileges to our customers. We believe that this card will be yet another imperative addition to our existing range of credit and debit cards.”

Manchester United Group Managing Director, Richard Arnold, added, “The club has enjoyed numerous visits to India over the past few seasons, with our #ILOVEUNITED fan event held in Mumbai in January, attracting almost 5,000 fans to the live match screening. Our partnership with ICICI Bank means we can continue to engage and communicate with these loyal fans whilst offering them quality financial products from one of India’s most reputable banking groups.”

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