ICC World Cup LIVE: Sports Flashes bags audio rights from Channel 2 Group

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Sports Flashes will broadcast, promote and distribute the audio content of the ICC World 2019. The Indian multi-sport app has acquired the ICC World Cup 2019 exclusive global audio rights for from the UAE-based Channel 2 Group.

Sports Flashes also holds the BCCI’s global audio rights. It will also broadcast the audio content of the forthcoming Australian Open 2019 – the first tennis Grand Slam of the year. The digital audio platform is also airing the value-added audio content on India’s current tour of Australia.

The Channel 2 Group deal will ensure that the live audio feed of the ICC World Cup will be aired across the Sports Flashes App & Web platforms in India and the other audio platforms, including radion, across the globe. Sports Flashes is expecting that the ICC World Cup in England and Wales next year will have over 1 billion consolidated global audio content consumers.

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“After the phenomenal Global success of the India West Indies series and thereafter expanding our footprint in India through the current India Australia cricket series, we are getting ready for the Mega World Cup 2019. We intend to reach to an audience of 1 billion Cricket Fans with a live feed of 48 ODIs from England. We shall be tying up with various radio & digital platforms for live feeding of the audio content. The biggest Cricket Event of the World will reach far and wide with best of talent giving a ball by ball updates,” says Sports Flashes founder Raman Raheja.

Channel 2 Group chairman Ajay Sethi added, “I am happy to be associated with the Sports Flashes and creating a World Class experience for cricket loving fans around the World. We shall be promoting the Audio commentary to reach 100 plus countries and 1 billion people around the world.”

Sports Flashes, launched in January as a 24×7 Internet Radio Channel, in less than a year has established itself as a prime audio content service for sports that offers Live Chat Commentaries, Talk Shows, Special sports programs, Experts Comments, Sports News & Updates, Audio Documentaries, University Sports & Sportainment Content.

Keeping with its tradition of high-quality value-added content, Sports Flash will bring up a team of renowned Indian and international cricketers for the live audio content of the ICC World Cup 2019.

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