ICC T20 World Cup: Advertising rates on Star Sports break all records for India – Pakistan match, tickets completely sold-out

ICC T20 World Cup: Advertising rates on Star Sports break all records for India - Pakistan match, tickets completely sold-out
India vs Pakistan LIVE: ICC T20 World Cup: Advertising rates on Star Sports break all records for India - Pakistan match, tickets completely sold-out

T20 World Cup LIVE – India vs Pakistan LIVE: The day for the mega clash between India & Pakistan has arrived and few records have already tumbled without a bowl being bowled. The LIVE Broadcast partner of T20 World Cup has sold few remaining spots of the match scheduled tonight at 7.30 PM for Rs. 25-30 Lakhs per 10 Seconds. It is worth noting that this is the costiest ever SPOT-RATE for any sporting property ever telecasted on the Indian television – Follow India vs Pakistan LIVE Updates with InsideSport.in & LIVE broadcast on Star Sports Network.

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Not only the advertising rates for the match is creating new records, as per the information coming in from Dubai, tickets for the match are completely sold out on official channels. Unofficial platforms & individuals are now commanding and demanding almost 4-5 times of the actual ticket price in the grey market.

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ICC T20 World Cup: Crazy advertising rates for India – Pakistan match, Star Sports selling inventory for record 25-30 Lakh

T20 World Cup LIVE – India vs Pakistan LIVE: Despite being scheduled immediately after the second leg of the 2021 season of the Indian Premier League, advertisers have opened their purses for the marquee property. For overall property Star has commanded price in range of Rs 9.5 lakh per 10 second slot on TV.

Star has signed advertising deals worth Rs 900 crore for Star Sports and Rs 275 crore for Disney+Hotstar

The Official broadcaster had earlier confirmed to InsideSport that it has signed 16 sponsors for the T20 World Cup.

Byju’s, Dream 11, Coca-Cola, Vimal, PhonePe, Havells, Netmeds, CoinDCX, JioMart, Skoda, Mondelez, Reliance Trends, Pernod, Upstox, Samsung and Cred have come on board as sponsors for Star Sports.

  • Co Presenting Partners have got 150 Seconds per match
  • Associate Sponsors 90 Secords per game

Dream11, Vimal Elaichi, CoinSwitch Kuber, Oppo, PhonePe, Maruti Suzuki, AMFI, Swiggy, Mondelez and Upstox will be seen on Disney+Hotstar.

ICC T20 World Cup: Crazy advertising rates for India – Pakistan match, Star Sports selling inventory for record 25-30 Lakh

ICC T20 World Cup – India vs Pakistan LIVE: During the ICC World Cup T20 held in India in 2016, the India-Pakistan encounter rated 17.3 across Star Sports network and Doordarshan, reaching 83 million people. It was the best rated Twenty20 match ever since the final of the World Twenty20 in 2007. The cumulative in-home viewership for the tournament in India was 730 million, an increase of 114 per cent over the previous edition.

  • India vs Pakistan rates @ 25-30 Lakhs for 10 Seconds Spot
  • 14 Sponsors already roped in by the broadcaster
  • Co-Presenting Sponsorship sold at 60-70 Cr Range
  • Associate Sponsorship offered for 30-35 Cr by the broadcaster

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ICC T20 World Cup: Crazy advertising rates for India – Pakistan match, Star Sports selling inventory for record 25-30 Lakh

ICC T20 World – ICC also striking rich deals with the Sponsors: It is not only the official broadcaster who is getting great response from the advertisers. The governing body of the sport ICC has also weaved in rich deals for the mega-event.

As per ICC’s own announcements in last 12 months – the ICC has signed 15 partners for the T20 World Cup– Oppo, MRF Tyres, Booking.com, Byju’s, PostPe, Emirates, MoneyGram, Bira, Star Sports, Coca Cola, Upstox, Nissan, Royal Stag, Dream11 and Jacob’s Creek.

The 45 matches will be played over 29 days in UAE and Oman from October 17. The final match will be held in Dubai on November 14.

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