On the eve of the ICC Men’s Cricket World Cup 2019, the world of cricket celebrates all things bat and ball, and brings together the 460 million people playing cricket globally, as the criiio campaign is launched by the International Cricket Council (ICC) to celebrate the magnificent diversity of cricket.
Around the world hundreds of millions of fans are playing cricket the way they like to – on the beach, in a carpark or gully or their backyard. Criiio is a celebration of all the brilliant and unique ways people play the game which can be played anywhere, by anyone, at any time and the ICC are inviting fans playing social cricket their way into the criiio tribe.
ICC Chief Executive. Manu Sawhney said: “On the eve of the ICC Men’s Cricket World Cup which brings together the best ten teams and players in the world, we want to celebrate the nearly half a billion fans playing social cricket around the world.
“Criiio is a celebration of everyone playing cricket their way and world cricket wants to invite them into the criiio tribe. Cricket is for everyone, it is inexpensive, engaging, simple and fun, and we want to share all the different ways that the game is being played.”
To join the criiio tribe, fans are asked to ‘share their criiio’ using the newly-launched #criiio. Fans can share pictures and videos of where and how they play cricket across the world using #criiio and visiting criiio.com This builds on the success of the recent user-generated social media initiative #WorldWideWickets and is the first of a series of programs that will be launched by the ICC over the next 12 months to connect and grow the hundreds of millions of cricketers around the world.