Hotstar is setting new benchmarks for digital platforms this IPL. The viewership and revenues this Indian Premier League season are unprecedented for the digital medium player, which is ahead of TV viewership data in certain segments. The STAR-India owned platform is also going aggressive on marketing to get the best out of IPL.
The BARC ratings for week 15 (April 8-14, 2017) reveal, Hotstar is the second largest brand across all genres in terms of TV advertising slot insertions. Dettol Toilet Soaps is at the top spot for the week 15 for TV advertising with 23, 792 insertions. Hotstar has jumped to No. 2 position with 12,939 ad insertions across all genres, to be followed by Lalitha Jewellery, who have 11,557 insertions.
Another brand with big IPL association, Gionee is at fifth position for ad slot insertions for its Gionee A1 brand. Gionee is the title sponsor of two IPL teams – Kolkata Knight Riders and Royal Challengers Bangalore.