Google signs deal with WNBA to help champion women’s sports

The WNBA signed a multi-year deal with Google on Monday to be the presenting partner for the league’s playoffs, part of the technology giant’s efforts to help champion women’s sports.

Twenty-five WNBA games will be televised on ABC and ESPN in celebration of the league’s 25th season, with Google as the presenting sponsor. The league will also have 40 games on CBS and CBS Sports Network. The WNBA will also have 12 games streamed on Twitter and 20 on Facebook.

Google is the latest business to join the league as a “WNBA Changemaker,” a program that Commissioner Cathy Engelbert started last year.

Changemakers are intended to provide direct support to the WNBA in its ongoing business transformation across marketing, branding, and player and fan experience. AT&T, Deloitte U.S., and Nike were the first three companies to join the program.

Google signs deal with WNBA to help champion women's sports

When we launched our WNBA Changemakers platform at the beginning of 2020, we issued a call to like-minded companies to join us in elevating women’s sports, and Google has answered that call,” Engelbert said. “We are incredibly grateful to Google for becoming the latest WNBA Changemaker and for their platform of helpful products for everyone. Google’s support will be instrumental in driving our business transformation forward and demonstrates a commitment to the values we both stand for — including building sustainable equity.

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“The WNBA has been at the forefront of progress, for gender equity, racial justice, and sport as a whole.” said Lorraine Twohill, Chief Marketing Officer, Google. “And with ESPN as the leading platform for sports coverage, they are at the forefront of telling stories that need to be heard and shining a light on athletes making a difference. We are incredibly proud to partner with these two organizations that share our values on equity and inclusivity so that women athletes can get the recognition they deserve.