Formula1: F1 teams getting cryptocurrency sponsors in heap, now McLaren gets Bitci.com

Formula 1 – Cryptocurrency Sponsors: Cryptocurrency is emerging as a big category of sponsorships for Formula 1 and its teams. Now Turkish cryptocurrency exchange Bitci.com has signed with the McLaren Racing F1 team in a sponsorship that will offer up the first official fan tokens in Formula 1.

The token will work on ‘Bitci Chain’, Turkey’s first native blockchain platform, developed by engineers and software developers within Bitci Technology.

Under the official partner deal, Bitci.com will also brand the McLaren MCL35M race cars and the driver helmets of the McLaren F1 drivers, Lando Norris and Daniel Ricciardo.

Çağdaş Çağlar, chairman, Bitci Technology, said: “Formula 1 is among the most acclaimed and watched sports in the world. The fact that McLaren Racing, one of the most outstanding teams and considered as one of the legends of Formula 1 all over the world with its successes, has chosen to work with a Turkish blockchain company for this project is very significant as this is the solid proof for the global success of Turkish entrepreneurs, engineers and software developers.”

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Cryptocurrency emerging as big category of sponsorship for F 1

Without any doubt Cryptocurrency is fast emerging as big sponsorship category for Formula 1 and teams.

Reb Bull Racing – Futuro Coin
Aston Martin – Crypto.com
Bitci.com – McLaren
The fan token trend is expected to sweep Formula 1 over the coming months. Last month, Alex Dreyfus, the chief executive of the Socios.com fan token platform told Autosport he hopes to confirm a deal with at least one F1 team early in the season, with potentially more to follow.

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“We started with football teams, and then we started to go into esports, cricket, and UFC – and now we are heading to F 1,” he said.

Dreyfus added: “We don’t aim to be Bitcoin. We don’t want to change the world or the financial industry. That’s not my job. My job is to try to use blockchain and crypto to monetise and engage the fanbase. That’s it.”