FIFA World Cup 2018: Sony extends live broadcast to six languages

Sony Pictures Network India, the official and exclusive broadcaster for the FIFA World Cup 2018 for India, will now broadcast all the…

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Sony Pictures Network India, the official and exclusive broadcaster for the FIFA World Cup 2018 for India, will now broadcast all the 64 World Cup games live in six languages.

With less than five days to go to the 2018 FIFA World Cup Russia, the official broadcaster Sony Pictures Networks India has increased their regional outreach with the addition of Tamil and Telugu live language feeds. This will be in addition to the already announced English, Hindi, Bengali and Malayalam live feeds. This will be the first time that the FIFA World Cup will also be telecast in regional languages in India.

Sony Pictures, targeting ₹ 270 crores in revenue and 100 million audiences for the FIFA World Cup 2018, will broadcast the matches live in English, Hindi, Bangla, Malayalam, Telugu and Tamil.

The live action will also be available on the SonyLiv app or on SonyLiv.com for the SonyLiv subscribers, while the others on the move can catch a five minute delayed streaming.

“The telecast of 2018 FIFA World Cup Russia will be done in six languages. It is our endeavour to reach out to every football fan in the country as per our commitment to go beyond to serve best sporting action through our programming initiatives,” said Rajesh Kaul, President, Sports and Distribution Business, Sony Pictures Networks India

“We have congregated some of the best international football players with great experience to provide incisive insights to our viewers. The live studio show Football Extraaa and the breakfast show Kick-Off will enrich the die-hard football enthusiast’s viewing experience of 2018 FIFA World Cup Russia,” added Kaul.

Also Read: FIFA World Cup 2018: Chhetri, Bhutia, Garcia lead star-studded Sony panel

The English language world feed will be available on Sony Ten 2 SD and HD, Sony Ten 3 SD and HD will provide the Hindi broadcast while the regional viewers will be required to tune in to Sony ESPN.

Sony Pictures Network India in January 2014 had acquired the FIFA Media Rights for five years at $100 million. Of this deal, $40 million was attributed to the 2014 Brazil World Cup finals, while the present edition was valued at $ 60 million. According to insidesport.co sources, Sony has recovered a 10% ($ 6 million) of this commitment from the media rights sublicensing in the sub-continent. The remaining 90% has to come from the Indian market.

Sony is targeting to generate ₹ 250-270 crore from ad sales alone.

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