The global sports broadcaster Eurosport has announced its foray into sports apparel market with the Tenn Outdoors partnership deal. Eurosport has teamed up with leading technical sportswear manufacturer to launch a range of high-spec technical cycling clothing in the UK.
The ‘Eurosport GC Collection’, designed for ultimate performance, is available in both male and female styles for all levels of cyclists. The launch marks a first for Eurosport to produce a branded clothing range for the consumer market in the UK, said the Discover Inc-owned broadcaster.
Featuring distinctive Eurosport branding, the range has all the quality features serious cyclists demand. These include Italian-crafted grippers, lightweight performance fabrics, 3D Coolmax pads, mesh panelling and micro-perforated Lycra bib braces.
The collection includes jerseys, bib shorts, gloves, jackets, caps, gilets, socks and drinking bottles. Retail prices for jersey’s start at $64 (£46), with bib shorts retailing at $ 92 (£66.00) and gloves at $ 28 (£20.00). All products will be sold exclusively via the Tenn Outdoors website.
Ian Wovods, Vice President Sales – International Consumer Products for Eurosport, said, “Eurosport is without question the ‘Home of Cycling’ in Europe, with millions of fans watching the world’s biggest cycling races each year on our channels. We are delighted that we can now offer these passionate supporters a premium range of apparel which rivals the best brands in the industry. Cycling is a hugely popular pastime in the UK and, with Eurosport’s heritage in the sport, it is a natural progression for us to further engage fans of our brand and our cycling coverage by giving them the opportunity to purchase high quality clothing designed by cyclists, for cyclists.”
Lauren Edwards-Fowle from Tenn Outdoors said, “We are delighted to have the opportunity to work with Eurosport, a brand synonymous with cycling across Europe. We are really proud of the product range we’ve created – the Eurosport brand gives an assurance of high quality which we have carried through into the fabrics and features of every product.”
Eurosport holds the rights to some of the top professional cycling events around the world with unrivalled coverage in Europe of the sport’s most prestigious races, including every Grand Tour, the five Monuments, 30 Union Cycliste Internationale (UCI) World Tour events plus all major UCI World Championships.
In 2018, Eurosport will broadcast over 200 days of live cycling and 2,500 hours of coverage across its channels.