Thursday, May 26, 2022

Esports: Twitter inks multi-year streaming deal with Overwatch League

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Blizzard Entertainment-owned Overwatch League has announced a multi-year deal with Twitter to bring the highlights and livestream content on the social media platform including creative programming and video-on-demand content.

The deal will kick off with the Overwatch League All-Star Weekend on August 25-26 at Blizzard Arena Los Angeles. Overwatch League will provide near real-time video highlights to Twitter, including the moments of the Pacific Division and Atlantic Division All-Star matchups.

Starting in Overwatch League’s 2019 season, Watchpoint, a weekly preview show covering upcoming Overwatch League matches, will be streamed live on Twitter via @overwatchleague. Watchpoint provides fans with stats, match predictions, analysis, and more.

Also Read: First in Esports: Overwatch League secures broadcast deals with ESPN and Disney

Twitter will drive Overwatch League’s distribution of near real-time highlight clips from every match of the Overwatch League regular season, playoffs, Grand Finals, and All-Star Weekend.

Daniel Cherry, vice president and chief marketing officer for Activision Blizzard Esports Leagues, said, “From the inception of the Overwatch League, the community on Twitter has always been one of our most passionate and engaged. That’s why we are particularly excited to announce this collaboration, beginning with the Overwatch League’s All Star-Weekend.”

Rishi Chadha, head of gaming partnerships at Twitter, said, “Twitter is where Overwatch League conversations happen and we’re thrilled to bring more content to the platform for several years. Overwatch League is one of the most Tweeted-about esports leagues on the platform, and this partnership will bolster that conversation.”

Also Read: Global esports industry to cross $1.5 billion revenue mark by 2020: Report

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