Eros Now has cracked the real deal out of its sponsorship tie-up with the Royal Challengers Bangalore.
The RCB title sponsor and international on-demand entertainment digital network has inked a content deal with the Royal Challengers Bangalore. The show – Behind The Stumps – features the team’s marquee players Virat Kohli, AB de Villiers, Yuzvendra Chahal and Kiwi Brendon McCullum.
The foursome also shares on the show what made them choose cricket. There is fun, entertainment and a lot of serious stuff, too, on the show hosted by Tanmay Bhatt and Gursimran Khamba, the AIB-famed show hosts.
The Indian Premier League has undoubtedly taken the professionalism in the sport to the next level. It is no more about cricket, big fat salaries for cricketers, sponsorships, and marketing.
The RCB Principal sponsors Eros Now’s content agreement with the Royal Challengers Bangalore and its team members is one bright example as to how cricket’s biggest property can be monetised in unconventional, innovative ways.