Emirates replace Hyundai as Lyon title sponsors

Olympique Lyonnais and Emirates announced a five-year sponsorship deal in which Emirates will become the club’s Official Main Sponsor from the start of the 2020-21 season. The deal will see Emirates replace automotive manufacturer Hyundai on the front of the Ligue 1 side’s shirt. The agreement is worth between €20m ($22m) and €25m per season, according to Les Echos.

The iconic Emirates “Fly Better” logo will appear on the front of the Lyon team’s training kits and playing jerseys for all the club’s matches, including the French Championship and European Cup until June 2025. In addition to being shirt sponsors, the agreement will provide Emirates with highly visible branding across Groupama Stadium, as well as hospitality, ticketing, and other marketing rights.

Olympique Lyonnais has one of the best football records amongst French clubs and have taken part in the European Cup for 23 consecutive years. The team’s consistency, sportsmanship, and loyal fan following were instrumental in Emirates’ decision to join forces with the team.

Jean-Michel Aulas, President of Olympique Lyonnais said, “The arrival of Emirates represents an incredible opportunity for our club and our city. We are delighted to be accompanied by a true world-class leader. Emirates embodies elegance and quality of service and is a premium brand with a proven track record in football and sports sponsorship. This long-term partnership is an excellent opportunity for both our brands. We are grateful to the Emirates team for their confidence in us and look forward to working together.”

Commenting on the new partnership, Emirates Group Chairman and Chief Executive, His Highness Sheikh Ahmed bin Saeed Al Maktoum said, “It has been Emirates’ long-standing strategy to engage and connect with our customers across the world through sports. With Olympique Lyonnais, we’ve found a partner that mirrors our “Fly Better” brand promise of striving to achieve the highest levels of success, and there is already a connection between Lyon and Dubai with Emirates’ daily flights between both cities.”

“This partnership is more than just a commercial deal but also reinforces Emirates’ investment and economic contribution to both the Lyon region, and France as a whole, a country where we have been present for nearly three decades. We are thrilled to have Olympique Lyonnais, a team that resonates with fans both locally and globally, join our prestigious Football sponsorship portfolio.”

In addition to the team’s global appeal, Lyon as a destination was also a major factor in the partnership. Regularly ranked among the top European cities, Lyon is flourishing as a destination, from both an economic and tourism standpoint. Emirates was the first airline to connect Lyon to the United Arab Emirates, and more broadly to the Middle East, Eastern Africa and the South Asian subcontinent via Dubai when it launched direct flights to Lyon in 2012.

This partnership reinforces Emirates’ commitment to the Rhône Alpes region and its contribution towards economic growth by connecting Lyon with some of the world’s fastest-growing economies across Emirates’ vast network of 158 destinations.

Olympique Lyonnais and Emirates will work together to reach fans across the globe and build on the team’s incredible success.