ECB signs New Balance to supply The Hundred team kits

Sport Business News,ECB,New Balance,Hundred League,Yuvraj Singh

England and Wales Cricket Board’s The Hundred League has signed with the sports apparel and shoe brand New Balance for supplying kit for all the eight teams.

New Balance will produce both playing and training kits for each of the eight teams, with the men’s and women’s teams wearing the same design.

Each of the kits will reflect the vibrant identities of the new teams and have been designed to appeal to fans across the country. The designs will be unveiled soon and will be available to buy in the lead up to the competition from The Hundred’s online store, at The Hundred venues, as well as through a range of UK retail partners.

Rob Calder, Commercial Director of The Hundred, said: “New Balance has been a long-standing partner and we are delighted to extend our relationship with them to include The Hundred. Following the amazing success of the 2019 England men’s World Cup shirt, we know New Balance produce kits that fans love and world-class players are proud to wear. We can’t wait to see the venues full of fans supporting the new teams next summer.”

Also Read: ECB reports record-breaking 3.15 mn attendance this summer

Strauss is new ECB Cricket Committee Chairman

Liam Burns, Head of Cricket for New Balance, added, “We’re thrilled to be involved in this exciting new competition. It is great to produce designs that are a true representation of each team – the result is eight brand new kits unlike anything seen before in cricket in England and Wales.”

The Hundred Draft will take place on October 20, marking one of the first significant milestones in the new format of the sport.

Meanwhile, only Indian in the draft Harbhajan Singh has withdrawn his name. The Turbanator has stated the Indian Premier League and the Chennai Super Kings remain his priorities. The Board of Control for Cricket in India does not give NOC to its players for participation in overseas professional leagues. Yuvraj Singh so far has been the lone exception.

Read: ECB appoints Katie Bickerstaffe as Non-Executive director

Deepti Sharma gets contract for ECB’s T20 League