Dream11 has made headlines yet again after they joined hands with international TikTok superstar Khaby Lame for their latest collaboration. The union saw Khaby, join Dream11’s ‘Dimaag Lagana Hai Toh Dream11 PeLaga Na’ campaign, partnering with Indian content creator Viraj Ghelani. The campaign was an instant hit among the fans as Khaby in his trademark style called upon people to accomplish day-to-day tasks in a straightforward manner
— Dream11 (@Dream11) September 27, 2021
In the video, Viraj Ghelani is sitting with a friend who is eating french fries with toothpicks. Ghelani isn’t amused and calls Lame to simplify this. Lame picks up a fry with his fingers and eats it, showing viewers how simple this is in his signature style, extending his arms with inimitable facial expressions. Wearing a Dream11 jersey, Lame then points to a placard that says ‘DimaagLagana Hai Toh Dream11 PeLaga Na’ reiterating the brand’s message to put their intellectual might for picking a team on Dream11.
The 21-year old took the internet by the storm with his easy-to-understand content by pointing at obvious solutions instead of using hacks. With over 46M on Instagram, Khaby Lame is the second most followed TikToker in the world, with 110M+ followers. Before Dream11, he has collaborated with several other sports brands including Formula 1 team Scuderia Ferrari and created content with top footballers like Paulo Dybala and Alessandro Del Piero. A sports fan himself, Lame has frequently posted about various sports and was recently even seen sporting an Indian football team jersey in one of his videos.