Away from the field with a back injury, Jasprit Bumrah is making long strides on brands’ pitch. Most lethal bowler in the white-ball format, Jasprit Bumrah will be the face of the sportswear range Cultsport.
Cultsport is the premium sportswear and shoe range from the integrated health and wellness start-up cure.fit. The brand has announced its association with India’s pace spearhead.
“We are happy to embark on this collaborative journey with Jasprit Bumrah. Together, we are confident of not only enhancing our brand presence across the country but also creating high-quality products that help the everyday athlete look good and perform better every day. Bumrah was a natural choice for us as he is an epitome of our brand traits of precision, performance, and perfection,” said Gautam Kotamraju, head, Cultsport.
Bumrah, said, “I’m excited to be associated with a brand like cult sport, personally I really like the material and fit of the apparel. Their latest footgear collection also looks promising and I am looking forward to trying the same for my workout and running sessions.
“I am excited to associate with a brand like cult sport that is innovating in quality sportswear and footgear made for everyday active athletes like you and me,” he said.
Nikhil Bardia, head of sales, IMG Reliance said, “We are delighted to have brought about the association of Jasprit Bumrah with sportswear brand cult sport. I believe this is an ideal partnership that brings about the right connect for cult sports audience as Jasprit Bumrah is a leading voice of the sports and fitness industry.”
Designed to perform, the brand offers apparel made with high-quality fabric blended with the latest technology to enable an athletic lifestyle. Featuring custom-designed collections like Vitals, Code, Signature and more, the t-shirts have an easy, relaxed fit that gives plenty of room to move and reflective print for high visibility in low light. Starting from Rs 800, cult sport premium sportswear is distributed through the cure. fit app, and e-commerce partnerships with the likes of Myntra and, Flipkart.