Cricket : With victory over England in bag, West Indies team scores ‘Lifebuoy’ partnership

Jason Holder captained West Indies cricket team achieved brilliant 4 wicket victory against the England team on Sunday. The Caribbean team is not only having great time on-field in England but also on the commercial pitch they are getting some takers.

After announcing new kit partnership deal last week, Cricket West Indies (CWI) and the West Indies team announced a new partnership with Lifebuoy, the world’s number one selling hygiene soap, for their ongoing Sandals Tour of England. The series started last Wednesday July 8, as West Indies faced England in the opening match at the Ageas Bowl, Southampton.

Cricket Business : West Indies team scores ‘Lifebuoy’ partnership

Lifebuoy will be working with the West Indies by providing hand hygiene products to the full touring party. The brand will also be capturing content with the squad to help champion the cause for better health through hygiene. Players and support staff will take part in a number of ‘myth busting’ challenges as well as light-hearted educational videos, to help motivate fans around the world to improve their hygiene behavior.

Kartik Chandrasekar, Global Vice President of Lifebuoy, said:

“Lifebuoy has always been a brand that has looked to support people in their quest for better personal hygiene. We are incredibly proud to be partnering with such an iconic team as the West Indies, who are the first international sports team to travel to the UK since the country was placed in lockdown earlier this year”.

Dominic Warne, Commercial Director of Cricket West Indies said:

“CWI are delighted to announce this new partnership with Lifebuoy where our cricketers will be delivering engaging and fun content as part of a serious mission to improve hygiene and health. The West Indies are loved and followed around the world, and we’re looking forward to joining forces with Lifebuoy to improve hygiene behaviour as fans tune in from around the world to follow this historic Test Series.“

West Indies’ Tour of England consists of a three-match Test Series, played behind closed doors. The #RaisetheBat Series is part of the ICC World Test Championship which concludes in 2021. The First Test starts at the Ageas Bowl, Southampton on July 8 before the second (July 16-20) and third (July 24-28) Tests will be played at Emirates Old Trafford, Manchester. Players have been quarantined and entered a ‘bio-secure bubble’ ahead of the matches, with temperature checks and COVID-19 testing taking place on a regular basis.