These are desperate times and desperate measures are being taken everywhere to ease the pain for the sufferers. The global governing body for the sport of cricket, International Cricket Council (ICC) is also doing the same. The world cricket boards are facing huge loss of revenues due to Covid19 and keeping that in mind, ICC has relaxed commercial branding norms for the test matches.
The regulations update reads: ‘The CEC has also approved a relaxation of rules in the apparel logos for the next 12 months.
‘A logo, not exceeding 32 square inches in size, may be placed on the chest of the Test match shirt and sweater in addition to the three other logos allowed as per regulations.’
The inventory could provide additional revenue for the national cricket boards whose financial coffers are severely impacted because of the Coronavirus pandemic.