Cricket Australia announces landmark $918 million deal

Cricket Australia has announced a landmark $918 million (AUD 1.182 billion) media rights deal with FOX SPORTS and Seven West Media for…

Cricket Australia announces landmark $918 million deal - InsideSport

Cricket Australia has announced a landmark $918 million (AUD 1.182 billion) media rights deal with FOX SPORTS and Seven West Media for the next six years.

Australian cricket fans will have access to more cricket coverage than ever following a landmark partnership with FOX SPORTS and Seven West Media, Cricket Australia has officially announced today (Friday).

The new six-year broadcast and digital partnership, which includes a dedicated FOX Cricket channel, will result in the overall benefit of $918 million to Cricket Australia.

Men’s international cricket Down Under will take a new shape, with Seven and FOX SPORTS broadcasting all Test matches throughout the summer. FOX SPORTS will exclusively broadcast Men’s Gillette One-Day and T20 Internationals.

Women’s cricket has also been placed at the forefront of the partnership with all Women’s Commonwealth Bank International matches and 23 Rebel Women’s Big Bash League (WBBL) matches each season to be broadcast on Seven and FOX SPORTS.

Cricket Australia will live stream the remaining WBBL matches on and the CA Live App.

Seven will broadcast 43 KFC Big Bash League matches, in what will turn the league into a full home and away season, while FOX SPORTS will broadcast 16 matches exclusively, and simulcast the remainder.

Additionally, FOX SPORTS will broadcast 13 JLT One-Day Cup matches and the JLT Sheffield Shield Final, along with some Tour matches. Both networks will broadcast the Allan Border Medal and Belinda Clark Award night live.

There will also be a new digital partnership between FOX SPORTS and CA’s digital arm, Cricket Network. This partnership will bring more content than ever to Cricket Australia Live App and users.

Cricket Australia will continue to deliver broadcast-quality streaming of matches not broadcast by the two networks including International tour matches, non-broadcast JLT One-Day Cup and JLT Sheffield Shield matches, all available through and the CA Live Pass. Fans will also still be able to access all the highlights they have come to enjoy through and Cricket Australia Live.

Cricket Australia CEO, James Sutherland, said the strong interest in broadcasting cricket represents a transformative opportunity for Australian Cricket. “We’d like to acknowledge everyone who took part in this process. It’s fair to say that the interest in our rights during this process has been unprecedented,” said Sutherland. “Our thanks go to Channel Nine, who for more than 40 years has broadcast international cricket at a world-renowned standard – and in so doing has done more to promote our sport than any organisation in Australian cricket history.

“Our sincere thanks also to Network Ten for their role in taking the Big Bash League to a new level, and for so willingly providing a platform to launch and grow the Women’s Big Bash League. As a start-up League, the BBL is a phenomenal success story. Over the last five years Ten has made an extraordinary contribution to the league and its growth in bringing new fans to cricket,” added Sutherland.

“We have nothing but gratitude and respect for Nine and Ten – and sincerely thank them for their contribution to our sport. We’re very excited about what the future holds with both Fox Sports and the Seven West Media. This sets the game up to be in even stronger shape, as we are on track to exceed 1.5 million participants this season,” CA has quoted the CEO as saying.

“This revolutionary deal will enable increased investment in grassroots cricket through our programs and further developing facilities, expanding new participation formats to grow junior cricket, supporting clubs and associations to grow the game for women and girls and more investment in the talent pathway to develop Australia’s next generation of cricketers.

“What we are particularly proud of in this partnership is the focus on extending our broadcast coverage of women’s matches. Our partners are key to inspiring more women and girls to pick up a bat and ball. If more elite content is accessible to fans be it on TV or through their mobile devices, we’re helping tap into new audiences to attract them to the sport. I would like to pay tribute to Patrick Delany and Fox Sports, along with Tim Worner and Seven West Media for their belief in cricket. We are very excited to be partnering with them and look forward to what they will bring as we grow cricket as Australia’s favourite sport and a sport for all Australians.

“Finally, I would like to acknowledge our team at CA, led by Ben Amarfio, Steph Beltrame and Nikki Linney for all their hard work in securing this partnership for cricket,” conclude Sutherland.

Foxtel CEO, Patrick Delany said: ” FOX SPORTS Australia will show every ball of every over bowled in Australia delivered with our trademark energy and creativity, on a dedicated new home, FOX Cricket. We know Australians love and respect cricket and so do we. We will give fans the most compelling, entertaining and innovative coverage of cricket with more choices, more games, more programs.

“It will be cricket like they have never experienced before. Get ready. Cricket fans will finally be able to enjoy cricket in the way they want and choose,” concluded Mr Delany.

Seven Network CEO, Tim Worner added: “This is a great deal – for Seven, for our viewers, our advertisers, our shareholders and for the game itself. Cricket fans will be able to see the best produced Cricket, live and free on Australia’s number one FTA Network. Seven has always been the innovator in FTA sports coverage in Australia – from RaceCam in the 70s, to setting the standard in how AFL is covered, televising more Olympic Games than any other TV station, and introducing cutting-edge technologies and multi-channel coverage before anyone else.

“And for Cricket Australia, it means the unbridled support of Australia’s number one Network and the best sports partners bar none. We will be unrelenting in our efforts to lift cricket to new levels,” concluded Mr Worner.

Seven Network as part of the deal will show men’s Tests, women’s internationals, 43 BBL games, 23 WBBL games, AB & BC Medal Night.

Fox Sports gets men’s Tests, men’s ODIs, men’s T20Is, women’s internationals, all BBL games, 23 WBBL games, AB & BC Medal Night, PM’s XI & GG’s XI matches, Sheffield Shield final, 13 One-Day Cup matches and digital partnership with Cricket Network as part of its pie from the mega-deal.

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