COVID-19 Threat: AELTC won’t be only loser if Wimbledon cancelled!

The Championships,Wimbledon Cancellation,All England Lawn Tennis,2020 Wimbledon Championships,Sports Business News

Uncertainty looms large on Wimbledon as the All England Lawn Tennis and Croquet Club next week deliberate to decide the fate of The Championships, which were to take place from June 20 to July 13.

Rapidly spreading Coronavirus, which has also taken Prince Charles and Prime Minister Boris Johnson among more than 14,700 others in the United Kingdom, has cast doubts on timely start of the most prestigious event on the global tennis calendar. Not just a scheduled start is threatened, but it is feared that the 2020 Wimbledon Championships might be a non-starters.

Also Read: COVID-19: Wimbledon postponement, cancellation not ruled out

A cancellation will not just affect the players and Wimbledon organisers AELTC, which as per the 2017-18 fiscal data had generated $336 million in revenue and a pre-tax profit of $52 million from a single edition.

The Wimbledon host broadcaster BCC will not just lose a precious revenue opportunity, but it will also face a challenge to fill slots for two consecutive weeks. The entire production and broadcast crew, who work as freelance professionals, will also lose an important opportunity.

Even the daily tabloids in Britain will lose vital advertisement opportunity they garner for the special coverage in Wimbledon, which is like a festival of tennis in Britain.

Hotel and tourism industry, which witnesses the peak period during The Championships, will also be see a number of cancellations .

Also Read: Coronavirus Impact : French Open tennis postponed, players unhappy with September scheduling