Chelsea names Fanatics as official online retail partner

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US-based online sports retailer Fanatics have inked a multi-year deal with Premier League club Chelsea to become its official online retailer.

Under the terms of the agreement, the American online retail giant specialising in licensed sportswear, sports equipment, and merchandise, will now operate a new and improved service for the English club’s global fanbase.

The club has said that the partnership will provide supporters with access to an innovative digital shopping experience with a wide selection of team apparel and merchandise across men’s, women’s and kids’ categories – including full shirt printing options for both the men’s team and Chelsea Women.

Fanatics’ network of domestic and international distribution centres will ensure quick delivery of merchandise around the world, regardless of location, timing and the type of device the fans shop on.

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Chelsea FC commercial director, Chris Townsend, said, “We are excited to be working with Fanatics as we look to enhance our online shopping experience to suit the needs of our ever-growing global fanbase.”

“Chelsea supporters all over the world will benefit from the digital-first focus of the relationship, enjoying a fantastic service across a broad range of club products.”

Fanatics international president, Steve Davis, added, “We are pleased to be working with Chelsea once again and to have re-signed a long-term deal with one of the biggest clubs in the world”

“We are excited to kickstart this next phase of our partnership and are committed to providing fans with the most robust assortment of high-quality merchandise which can be easily shopped regardless of device or location.”

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