BWF Sponsorship Total Energies – Sudirman Cup LIVE: Like other sporting bodies, the Badminton World Federation (BWF) has been impacted badly by the Covid-19. The ongoing Sudirman Cup is the first of the big global event conducted by BWF during the Covid-19 times. And as the tournament progress, there is good news coming in for the world body of badminton on commercial front. BWF has renewed its partnership with energy supplier TotalEnergies for the next five years.
BWF Sponsorship: Amid ongoing Sudirman Cup, BWF gets sponsorship boost, Total Energies sign for 5 more years
BWF Sponsorship Total Energies – Sudirman Cup LIVE: The deal according to the information available is brokered by the Infront agency. The commercial partner has extended the relationship with TotalEnergies’ for five more years. The new contract will now continue till 2025.
The new deal sees the energy company continue to hold naming rights for a number of major international badminton competitions over the length of the contract.
These include the TotalEnergies BWF Major Championships, the TotalEnergies BWF World Championships, the Thomas and Uber Cup Finals, and the Sudirman Cup Finals.
TotalEnergies will also be both the energy partner and lubricants partner for BWF competitions until 2025.
The BWF major championships covered in the contract take place in China, Denmark, Finland, France, Japan, Spain and Thailand.
BWF Sponsorship Total Energies – Sudirman Cup LIVE: According to the BWF, since the beginning of TotalEnergies’ partnership the sport has grown significantly in popularity, with around 339 million people now playing the sport, and 735 million fans around the world.
“Establishing and maintaining long-term partnerships is essential to the BWF being able to preserve and harness the future relevance of badminton,” said Thomas Lund, BWF secretary general.
“Without this special relationship that we have with TotalEnergies, especially in Asia, we are unable to host such elite major championships and build badminton as the leading global sport that it is.
“Covid-19 has certainly impacted the sport and our ability to deliver some of our programmes but having TotalEnergies on board through this difficult period and into the future has us well positioned to continuing making badminton accessible to as many people as possible.”