BCCI to float sponsorship rights tender in August

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The Board of Control for Cricket in India will float in August the RFP for the sponsorship rights of the international and domestic cricket games at home.

The four-year term of incumbent sponsor Paytm comes to an end this month.

The Committee of Administrators and the BCCI office bearers — acting President CK Khanna, acting secretary Amitabh Chaudhary and treasurer Anirudh Chaudhry – have had a meeting in April to finalise the tender process. There was no progress beyond.

The BCCI office-bearers remained clueless and the CoA members put the ball in the CEO’s court. “We have no idea about any tender. We are clueless about this,” Khanna had told InsideSport.

Board CEO Rahul Johri, however, has confirmed that the tender will be floated in August. “The process will start only after the World Cup and we will float the RFP in August,” said Johri. “Everything will be in place before the first match against South Africa on September 15,” he confirmed.

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South Africa’s tour of India, starting on September 15, will be India’s first international series at home under the new sponsorship rights cycle. The Proteas will play 3 T20 Internationals, and as many Tests in India during September and October.

Paytm’s four-year sponsorship deal for all domestic and international games (in India) is coming to an end this month.

None of the past four BCCI sponsors have acquired the sponsorship rights for a second term.

The BCCI sponsorship rights value crashed sharply after Airtel had declined to extend their three-year association in 2013. Airtel between 2010 and 2013 had paid ₹ 3.3 crore each international match played in India as the title sponsor. Star India for the next one year had agreed only on a ₹ 2 crore per match deal. The contract with mobile phone brand Micromax in 2014 was inked at ₹ 2.2 crore per match. E-commerce entity Paytm, owned by One97 Communication, has been paying ₹ 2.42 crore for each international match played in India. The four-year deal was inked for ₹ 203.28 crore.

The BCCI it is learnt is considering to increase the base price by at least 10% on the existing deal value.

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