BARC Ratings: Cricket, kabaddi extend Star Sports domination

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Star Sports continues to rule the Indian television viewership ratings for sports genre on the strength of the third T20 International between India and South Africa and the Pro Kabaddi League live-action.

The week 39 (September 21 to 27, 2019) Broadcast Audience Research Council (BARC) ratings have numbers for the LIVE broadcast of the third T20 International between India and South Africa. The match tops the table as the most-watched sports genre program for the week with 90,06,000 impressions on Star Sports 1 Hindi. Simulcast of the same match on DD Sports is placed second on the top five chart, albeit numbers for the State broadcaster have fallen drastically.

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The remaining three top-five slots are occupied by the PKL games’ LIVE broadcast on Star Sports 1 Hindi and Star Sports First. The Patna Pirates and Dabangg Delhi PKL game gets two top-five billings – on Star Sports 1 Hindi in the 4th position followed by the Star Sports First simulcast.


WEEK 39 : Most Watched Sports Shows
Rank Show Channel Impressions
1 India-SA 3rd T20I LIVE Star Sports 1 Hindi 90,06,000
2 India-SA 3nd T20I LIVE DD Sports 39,83,000
3 PKL LIVE: Delhi vs Bengal Star Sports 1 Hindi 38,69,000
4 PKL LIVE: Patna vs Delhi Star Sports 1 Hindi 37,44,000
5 PKL LIVE: Patna vs Delhi Star Sports First 35,39,000
*All India (U+R): NCCS All : 2+ individuals/ratings period : Sept 21-27, 2019


Star Sports 1 Hindi and Star Sports First, top among the most-watched sport channels, have lost out in eyeballs in spite of holding on to the first and the second positions respectively.

Also Read: BARC Ratings: Star Sports First gains in a weak week for sports

In the only significant change among the top 5 most-watched sports genre channels, Sony Ten 1 has moved up from the deck of the table, relegating DD Sports to the fifth position.

Week 39: Top 5 Sports Channels
Rank Channel Impressions
1. Star Sports 1 Hindi 16,97,38,000
2. Star Sports First  13,16,32,000
3. Star Sports 2 4,33,34,000
4. Sony Ten 1 3,24,89,000
5. DD Sports     3,10,72,000
*All India (U+R): NCCS All : 2+ individuals/ratings

Period – Sept 21-27, 2019


The upcoming week will have no significant cricket action for Indian auction. With PKL matches in a decisive phase to determine the knock out berths, Star Sports Hindi and Star Sports First appear well-poised to hold on to their domination. A fall in eyeballs for Star Sports 1 Hindi is a certainty, whereas Star Sports First might well top the chart for the week.