Asics signs Manika Batra as Brand Athlete

As more and more Indian female athletes break the glass ceiling, ASICS has announced table tennis player Manika Batra as its new face as the ASICS brand athlete.

The athlete who put the Indian flag on the map during the 2018 Commonwealth Games in Australia was delighted to be associated with ASICS. “As a table tennis player, it is important to be comfortable on your feet and quick to respond to your opponent’s strike,” says Manika.

“I have tested ASICS’ footwear and found it to be the best match for my attacking game. Their shoes keep me light on my feet and the Gel technology gives me an added advantage in terms of bounce and agility.”

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There has been a dynamic shift in women empowerment through sports and ASICS is proud to be associated with this movement. “Manika Batra has made our country proud and I am extremely excited to announce our partnership with her as she truly resonates with the brand ethos and is a symbol of female strength. We aim to encourage more and more women to get moving and achieve their highest potential through sports and fitness,” Rajat Khurana, managing director, ASICS, said on the association with Manica.

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