Arsenal inks ‘largest ever’shirt sponsorship deal with Emirates

Arsenal inks ‘largest ever’shirt sponsorship deal with Emirates - InsideSport

Arsenal have announced a five-year extension of the deal with their long-running shirt sponsor Emirates. The deal will see Emirates branding feature on the shirts and training kit of all the teams of the club until the end of the 2023/2024 season.

The alliance that is started in 2006, has run for 18 years making it one of the longest-running sponsorship deal.

Commercials of the deal were not disclosed but the UK-based Evening Standard newspaper said the agreement is worth more than £200m ($281m) over the course of the contract.

Arsenal chief executive Ivan Gazidis said: “Our shirt partnership is the longest running in the Premier League and one of the longest relationships in world sport. This mutual commitment is a testimony to the strength and depth of our unique relationship.”

“Emirates are again demonstrating their great belief in our approach and ambition and their significantly increased investment will help us continue to compete for trophies and bring more success to the club and our fans around the world. “

“Emirates is a great partner for Arsenal – a world-class brand with a truly global reach. The airline plays a significant role in our ambitions to extend our influence and following around the world. The new deal, extending our shirt partnership until 2024, underlines how much both organisations value and benefit from the relationship.”

The Premier League club, as part of the extended deal, will fly on Emirates’ award-winning planes on pre-season tours. Emirates will retain marketing rights to develop campaigns and initiatives around the world. The clubs stadium will continue to be known as Emirates Stadium up to 2028, as part of the extension agreed in 2012.

Emirates president Sir Tim Clark said: “Arsenal’s strong appeal and influence around the globe, combined with their ambitions as a club, make them an ideal partner for Emirates, with values that reflect ours as a brand. As a long-standing supporter of football, we are passionate about the game and are a proud partner to the team.

“As a business, we are hugely committed to supporting sports all over the world and our relationship with Arsenal is no different. Our partnership with Arsenal Football Club is a great combination of two truly global brands and we’re very pleased to have extended this relationship for five more years – connecting fans from around the world with one of the greatest teams in the world.”

Emirates first signed its sponsorship agreement with the club in 2004, providing the airline with naming rights to the stadium until 2021 and a shirt sponsorship that began in the 2006/2007 season.