European financial services company Allianz have signed a four-year deal with motorsports promotion company Dorna Sports to become the official insurance partner of FIM Enel MotoE World Cup.
The deal has been announced ahead of the brand new 2018-19 season of the electric motorcycle racing series sanctioned by Fédération Internationale de Motocyclisme (FIM) and will run until 2021.
The agreement will see the Allianz brand presented on the Energica Ego Corsa MotoE machine, as well as on the leathers of all riders competing in the Cup. In addition, the Allianz logo will appear on the pitlane safety line and throughout the E-Paddock compound at each round of the FIM Enel MotoE World Cup.
The company will also be present in the public areas and E-Paddock to engage with fans and showcase its new customer solutions, innovations and partnerships at the Grand Prix.
Jean-Marc Pailhol, Head of Group Market Management & Distribution at Allianz, said, “We are thrilled to announce this new partnership with Dorna Sports for the brand new MotoE series. Electric mobility is reshaping the world in which we live and what better way to showcase this technology than a fully electric racing series.”
“After Formula E, MotoE is a very natural fit with our global partnership strategy on digital sports and focus on investing into innovation and eSports. By working closely in partnership with Dorna, we are very confident that this new and exciting platform will continue to position Allianz as the main insurance player in the electric mobility ecosystem.”
Pau Serracanta, Managing Director at Dorna Sports, said, “We’re proud to announce a company such as Allianz as a partner of the FIM Enel MotoE World Cup. This new parallel path of racing is an exciting project and our partnership with Allianz creates another high calibre collaboration based on both companies’ vision of innovation. We’re excited to get started.”