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Los Angeles 2028 appoints agency to realize $2.5 bn sponsorship sales target

Los Angeles 2028 Olympics and Paralympics Organising Committee has announced Legends as their official sponsorship sales agency in a ten-year deal for the 34th edition of the...
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Los Angeles 2028 Olympics cost jumps to $6.9 billion

The Los Angeles Olympics Games in 2028 are expected to cost $ 700 million more than estimates. An updated budget has predicted the Los...
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NBCUniversal and LA 2028 announce Olympics partnership

NBCUniversal and LA 2028 have announced a partnership to jointly sell media and sponsorship deals in connection with the Olympics and Paralympics from 2021...
Los Angeles 2028

Los Angeles Mayor admits city to host 2028 Olympics

Los Angeles Mayor Eric Garcetti has admitted his city is ready to host the 2028 Olympic and Paralympic Games, leaving Paris to stage the...
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Los Angeles 2028 plans to target $2.5 billion in sponsorship revenues: Report

Los Angeles 2028 Olympics and Paralympics Organising Committee is reportedly set to launch a grand marketing plan to rake in $2.5 billion from sponsorship revenue. The LA...
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Delta Airlines inks $400mn sponsorship deal with 2028 LA Olympics: Report

The Los Angeles 2028 Organising Committee has reportedly inked a $400 million sponsorship deal with Delta Air Lines, which in turn will get the...
Paris olympics

IOC EB proposes to award 2024, 2028 Games simultaneously

A proposal to award both the 2024 and 2028 Olympic and Paralympic Games to Los Angeles and Paris has been "unanimously" approved by the...

Los Angeles 2028 Olympics unveils a new & unique interchangeable logo

Los Angeles 2028 has unveiled a new logo for the Olympic and Paralympic Games featuring an “ever-changing A”, which organisers say will allow co-creation...

Los Angeles 2028 Olympics unveils a new & unique interchangeable logo

Los Angeles 2028 has unveiled a new logo for the Olympic and Paralympic Games featuring an “ever-changing A”, which organisers say will allow co-creation...
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Nike set to be first sponsor for Los Angeles 2028 Olympics

Nike and Los Angeles 2028 Olympic Committee are reportedly finalizing a mega deal, which will see the US sports and apparel brand become an...