2020 Olympics: Tokyo brand count reaches 55 and still counting

olympic and paralympic games tokyo 2020,paralympic games tokyo,tokyo 2020 sponsors,tokyo 2020 olympic and paralympic games,tokyo 2020

The Tokyo Organising Committee of the Olympic and Paralympic Games, Tokyo 2020 have today added Shimizu Corporation (Shimizu) as a 55th brand as the Games’ domestic partner. Shimizu has been signed in the Tokyo 2020 Official Supporter category – the third domestic tier of the Tokyo 2020 Sponsorship Programme.

The company has been attributed the category “Construction Services for Facilities and Public Infrastructures”. The addition brings the total number of Tokyo 2020 domestic partners to 55, including 15 Gold Partners, 30 Official Partners, and 10 Official Supporters, all of whom will play vital roles in the successful delivery of the Games.

Tokyo 2020 President Yoshiro Mori welcomed the announcement, commenting, “We are delighted to have Shimizu as an Official Supporter. Shimizu creates properties for new generations, helping to shape the future of Japan for years to come. Shimizu actually helped construct one of Yoyogi National Stadium’s gymnasiums for the Olympic Games Tokyo 1964, and so we are very pleased they will be supporting the successful delivery of the Tokyo 2020 Games, having always demonstrated sincere craftsmanship and innovation in their work.”

Kazuyuki Inoue President and Director of Shimizu Corporation commented, “We are honoured to be able to support the Olympic and Paralympic Games Tokyo 2020 as an Official Supporter. Our company aims to ‘realize an inclusive society’ in line with the concepts of our basic principles of management, ‘The Analects and the Abacus’, and our corporate message, ‘Today’s Work, Tomorrow’s Heritage’. For this purpose, we have continued to promote equality and empowerment of people with an impairment, popularize para sports, and train volunteers. We will contribute to the success of the Games so that the Olympic and Paralympic Games Tokyo 2020 will be a pleasant event filled with hope for all people.”

Also Read: Tokyo 2020 brand association count reaches 54 with AOKI deal

The Olympic sponsorship programme is divided into four separate categories, with the IOC’s The Olympic Partner (TOP) programme constituting the very highest level of Olympic sponsorship. The Worldwide TOP Partners who support the Olympic Games Tokyo 2020 are Coca-Cola, Alibaba, Atos, Bridgestone, Dow, GE, Intel, Omega, Panasonic, Procter and Gamble, Samsung, Toyota and Visa.

The three remaining categories are designated for domestic sponsors. The highest domestic tier comprises Gold Partners, the second tier consists of Official Partners and the third tier is made up of Official Supporters. Domestic sponsors will also be core components of Tokyo 2020’s Marketing Programme.